Knowland has been selected by Atrium Hospitality to provide lead generation and market intelligence services to 37 of its properties within the United States.
Knowland is a globally recognized provider of meeting and group data, and offers extensive insight into market analytics, group industry trends, and powerful benchmarking through innovative products. Over the past decade, Knowland has developed innovative, creative products for the hospitality industry that help increase group revenue performance.
Atrium Hospitality, a leading hotel and asset management company, manages properties in 25 states. Atrium selected Knowland’s meetings search tool, Insight, to enable each of its hotels to meet its unique group needs. Insight will give each property easy access to historical event details to find meetings and events that match those specific needs.
“Developing short and long-term sales strategies that maximize and drive profitability, plus achieve total revenue growth targets, is critical to our properties here at Atrium. Knowland offers our hotels a key advantage when it comes to finding the groups and meetings that are crucial to the successful execution of those strategies,” said Debbie McCarthy, vice president of sales at Atrium Hospitality.
“Atrium is known for delivering successful strategies that surpass the expectations of their owner groups, customers, and wide array of brands they represent. Insight fits their financial development and service delivery goals perfectly by empowering their hotels to proactively target new group business,” said Tim Hart, CEO of Knowland.