AccorHotels has launched two new premium shopping destinations for its loyalty members in Australia, La Collection by Le Club AccorHotels and Collections by Le Club AccorHotels. La Collection gives members the opportunity to use and spend their Le Club AccorHotels Rewards points on travel, homewares, fashion, beauty and technology products, as well as money can’t buy experiences with Elite Experiences who are currently offering a premium package to see the 2017 Formula 1 Rolex Australian Grand Prix in Melbourne. La Collection was introduced in addition to the loyalty programs’ existing redemption rewards of hotel vouchers, online bookings, and partner programmes such as converting frequent flyer points with Qantas and Velocity Frequent Flyer.
“La Collection by Le Club AccorHotels and Collections by Le Club AccorHotels brings members a wider choice of options to earn and use points,” said chief operating officer Pacific, Simon McGrath. “Our guests expect us to show them that we value their loyalty and reward them for it. That’s why we have always tailored its offering and has been continually expanding the choice of exclusive privileges for its most loyal customers.”