New Zealand’s 24 Starbucks stores will make a plink splash this May, Pink Ribbon Breakfast month, with the addition of a Black Forest Hot Chocolate to its menu for the month. Proceeds from sales of the raspberry whipped cream-topped beverage will go towards the NZ Breast Cancer Foundation’s lifesaving research programmes, and to supporting women with breast cancer.
“This is the first-time Starbucks has aligned with Pink Ribbon Breakfast, which is great news for us,” said Amylouise Miller, corporate fundraising manager at the NZ Breast Cancer Foundation. “Their Black Forest hot Chocolate is a great example of hospo finding a creative way to do some good for charity, that also happens to be very much in tune with their market and exciting for their customers. Miller said the diversity allowed in the Pink Ribbon Breakfast promotion has encouraged more cafes and restaurants to sign on each year. She’d like to see 300 independent cafes involved this year, up from 220, in 2016.
“It’s really up to the individual operator to figure out what works for them,” she said. “Whether it’s a one-off fundraising event, or a special Pink Ribbon dish or drink, or 50 cents from every coffee sold in May, we’re keen to hear all ideas, because the main thing is, you’re helping support a very important cause, the 3000 women diagnosed with breast cancer each year.”
The breast Cancer Foundation is delighted that Robert Harris and Sierra chains have both come on board again, for the fourth year running. Last year, Robert Harris’ percentage of all breakfasts sold added up to a generous $50,000 donation to the foundation. Anyone interested in hosting a Pink Ribbon Breakfast this May, in support of a cause that is dear to the heart of so many Kiwis, should visit www.pinkribbonbreakfast.co.nz.
