PM LAUNCHES PREMIUM LAMB IN HONG KONG

New Zealand Prime Minister Bill English has launched a new kind of lamb that is set to spark a renaissance in the global appetite for premium meat at a reception in Hong Kong.

Te Mana Lamb, the culmination of a decade’s research and development, has put the ‘good fat’ back into the lamb with rich levels of Omega-3 polyunsaturated fats, ensuring it can arguably lay claim to the title of the world’s healthiest red meat.

The world’s newest lamb, which is bred in New Zealand’s iconic South Island high country is now on the menu of a limited number of exclusive Hong Kong and New Zealand restaurants before plans are finalised to launch the lamb in other markets.

The lamb is the result of an innovative ‘Primary Growth Partnership’ programme involving leading New Zealand food company Alliance Group, a group of the country’s progressive farmers known as Headwaters and MPI.

Known as The Omega Lamb Project, the aim of the programme is to increase the total value of lamb and the share of value captured in New Zealand by developing healthy, high quality branded products.