Kevin and Sara Joyce and family have purchased the remaining shares in Marlborough Wine Ltd, making them 100% owners of the company that owns the Toi Toi wine brand.
The Toi Toi wine brand was established in 2006 by two New Zealand couples, Kevin and Sara Joyce and Andrew and Julie Bonner. Over the past 10 years Toi Toi has grown into one of NZ’s top 25 wineries and has become recognised globally for its Marlborough Sauvignon Blanc and Central Otago Pinot Noir. It has found favour with wine lovers throughout New Zealand, Australia, Asia, the United States and most recently Canada. Toi Toi Wine has developed a reputation for innovation. It was the first winery to produce a Sparkling Marlborough Sauvignon Blanc and a Sparkling Rosé. Recently it released a “pink” Sauvignon Blanc Rosé, a blend of Sauvignon Blanc and Pinot Noir.
Kevin said that it was difficult to say goodbye to Andrew and Julie Bonner, who have decided to slow down and change their lifestyle. “Toi Toi’s success would not have been possible without them. Their focus and dedication has helped grow Toi Toi into one of New Zeakand’s top wineries. Sara and I wish them all the best for the future”.
Marlborough Wine Ltd is an export focused company with 83% of its sales from overseas. It is a top 5 New Zealand family Sauvignon Blanc brand in Australia and Kevin and Sara plan to grow the export market. Kevin believes there are good opportunities in the USA, where they are planning to appoint more state distributors and in Europe where they are building a foothold.
The change of ownership corresponds with the appointment of Tim Adams, as head of viticulture and winemaking. Tim was recently with Astrolabe wines and has taken over the reins from Chris Young, who has retired from winemaking after 27 years in the industry. Kevin and Sara wish the best to Chris in his retirement.