Forbidden Vines is a premium New Zealand wine created by Babich Wines, New Zealand’s most experienced family owned winery. The first releases in this range are a Marlborough Sauvignon Blanc, ‘The Queen of Hearts’ and a Marlborough Pinot Noir Rose, ‘The Weeping Rose’.

This range was created for a predominately female audience with distinct ‘WOW’ factor. It has disruptive packaging and a price point to please, perfect for everyday drinking.

“Launching Forbidden Vines will enable us to open new sales channels and appeal to new audiences whilst ensuring that we don’t de-value our Babich Classics range or the broader Babich brand,” said David Babich, CEO. “With this product, we decided to challenge tradition and break the wine label mould through the use of funky, innovative design. We believe the wine in the pack over delivers on the price point, punching above its weight. Forbidden Vines is very different for our family brand, it’s not the modern classic.”

Forbidden Vines will have broad appeal, targeting Marlborough Sauvignon Blanc drinkers in New Zealand and global markets.