Wyndham is attaching its name to almost all of its hotel brands. The ‘by Wyndham’ stamp will is being added to 84 percent of the group’s portfolio, 7,074 of its 8,500 hotels.
Some of the big name brands affected by the rebrand include Ramada, Baymont, Super 8, and Esplendor, among others. Brands such as Wingate, Microtel, Hawthorn Suites and TRYP already have the ‘by Wyndham’ suffix in their title.
InterContinental Hotels Group and Hilton are previous adopters of this strategy, stamping their name onto many of their smaller brands. Wyndham Worldwide is by properties the largest hotel chain in the world, meaning this marketing move will be noticeable worldwide.