STARWOOD AND MARRIOTT MERGE REWARDS

Starwood Preferred Guest loyalty programme.

Starwood Hotels is finally integrating its loyalty programme with Marriott International. Marriott purchased Starwood Hotels and Resorts, which runs notable hotel brands such as Westin, W Hotels, Sheraton and St. Regis for $13.6 billion in 2016. Now, two years later, Starwood is merging its Starwood Preferred Guest programme with Marriott’s Rewards. Both guests at Starwood and Marriott hotels will receive the benefits of each hotel brand’s reward programme.