VANITY GROUP’S NEW PARTNERSHIP

ELEMENTS products

Vanity Group has partnered with The Aromatherapy Company to produce Elements’ first-to-market hotel amenity program supplying luxury products to hotels across the world including New Zealand. “We are excited to be partnering with a luxurious, empathic brand in New Zealand. It is a pleasure to work with The Aromatherapy Company and distribute Elements to the world and we are looking forward to bringing other New Zealand brands on board” said Vanity Group’s CEO Paul Tsalikis.

The Aromatherapy Company brand, Elements, is a luxurious home fragrance and body care created in the elements that encapsulate Aotearoa: Earth, Air, Fire, Water. The product will be distributed across the Vanity Group’s global distribution partners and retain the sustainability ethos that is an integral part of The Aromatherapy Company. Tsalikis said that the product is available now and for any hotelier to get in touch with the global sales team if they are
interested in samples to test the care and quality.

Vanity Group is a global cosmetics market leader with an Australian entrepreneurial spirit. Providing an ensemble of luxury cosmetic, fashion, fragrance and lifestyle brands both via proprietary and licensing whilst focusing on the design, development, manufacture and marketing of premium skincare and haircare hotel amenity products. With headquarters based in Sydney, Australia and with a regional office in New Zealand, Vanity Group comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 55 countries.

“The essential ingredient to our success is people. The emphasis we put on relationships and providing ancillary value to our hotel partners beyond being a typical supplier is key. This year we have a focus in partnership marketing, to contribute to brand awareness for our hotel partners.”

Vanity Group currently has 14 propriety and licensee brands under its umbrella and is committed to providing the New Zealand hotel market with exceptional products and service. To find out more visit www.vanitygroup.com.