Kiwi designers, creators, investors and engineers who can anticipate the needs of people and society are encouraged to enter now for the globally prestigious Lexus Design Award 2019. Using the power of creativity to change the world has always been the objective of the Lexus Design Award.
Under the supervision of mentors and a massive production budget of US$25,000 each; six finalists will be invited to develop their ideas into functional prototypes. The resulting models will be displayed at the prestigious Milan Design Week from 8-14 April 2019, where the winner will be announced.
“The annual Lexus Design Awards has always supported designers and creators to foster ideas and innovation that help shape a better future. This time the objective is clearer than ever before with the theme: design for a better tomorrow,” said Lexus New Zealand Senior General Manager, Paul Carroll.
“The next generation of designers, including those from the technical and engineering fields will need to consider how their creative ideas incorporate three principles of the Lexus brand: ‘Anticipate’, ‘Innovate’ and ‘Captivate’.
From electric fence inventor Bill Gallagher, jet boat pioneer Bill Hamilton, and inventor of the humble hairpin and egg beater, Ernest Goddard, to atomic scientist Ernest Rutherford, and William Atack who invented the whistle now used to control sports games worldwide – New Zealand has long held a reputation for creative people in a range of fields.
First launched in 2013, the Lexus Design Award is an international competition that last year attracted over 1,300 entries from up and coming creators from 68 countries to foster the growth of ideas and designs that can contribute to society by shaping a better future.
“The global judges are looking for entries that are consistent with Lexus’s design belief that the power of creativity can change the world.”
The winner of the competition will receive further support from Lexus in the marketing of the winning entry, as crafted by Lexus, and further exposure to the world’s design media. Judges and mentors for the six grand finalists will be appointed in September 2018 and
finalists will be announced in January 2019.