Ovolo Hotel Group has shown off its new $55 million boutique designer hotel, Ovolo The Valley. Opening November, the lifestyle hotel project was designed by global architecture firm Woods Bagot who was inspired by the eclectic culture and history of Fortitude Valley. With 103 rooms, Ovolo The Valley is filled with whimsical colour, art and quirks.

“There are many new corners to the Brisbane hotel market, but Ovolo’s biggest point of difference is our exceptional customer service and design. We strive to exceed expectations, and our rankings and customer feedback says it all. We are confident Ovolo The Valley will be a market leader for Brisbane in the near future,” said Girish Jhunjhnuwala, CEO and chairman, Ovolo Group.

“There is an element of fantasy, escapism and plan in The Valley. We’re positioning it as the perfect contemporary oasis to escape our busy urban lives.”

He isn’t the only one eagerly anticipating the hotel’s opening.

“We’re proud that Girish has chosen yet again to bring his unique Ovolo style and sensibility to Brisbane,” said Kate Jones, tourism industry development minister, Queensland Government.

“The group has seized the opportunity to reposition and deliver one of the city’s most well-known hotels into a new era with Ovolo The Valley. With investments totalling around $90 million, this project is helping to solidify Brisbane’s reputation as a world-class destination.”

Woods Bagot, the architects leading the design on Ovolo The Valley described the hotel as a mix of art, fashion, style and ‘a whole lot of fabulous’.

“We started by exploring the spaces behind The Valley’s indiscernible facades and the spaces in between and translated them into playful yet sophisticated experiences that take the Ovolo guest by surprise – including the most incredible rock star suites in honour of the late David Bowie with 1970s inspired velvet lounges and a gold bar for those who dare,” said Bronwyn McColl, principal and hotel sector leader, Wood Bagot Australia.

When the hotel opens in November, work will continue on the hotel’s standalone restaurant and bar concept, opening on the property in early 2019. The hotel is the brand’s second Queensland hotel, following Ovolo Inchcolm which opened earlier this year. Read more about Ovolo Inchcolm here.