21c Museum Hotels has been officially integrated into Accor’s MGallery Hotel Collection. It also marks the debut of the MGallery brand into North America.
Accor acquired 21c Museum Hotels and its eight properties in 2018.
The brand will be fully integrated into the MGallery collection, meaning it is now bookable through Accor reservations system and joining Accor’s loyalty programme as of 1 April 2019.
“Today we are honoured to welcome 21c Museum Hotels into the MGallery family,” said Yohan Amiot, vice president of brand management, MGallery.
“21c envisions a new kind of hospitality, which promotes accessible, unexpected and innovative arts, cultural and culinary experiences for guests and locals alike.
“The 21c brand is the perfect complement to MGallery’s concept of bespoke, creative hospitality for lovers of travel, the arts and immersive experiences.”
MGallery was first created in 2008, building high-end boutique accommodation with highly emotive design which aims to be “inspiring, engaging and richly imbued with character”.
