Tourism New Zealand has partnered with Chinese tech conglomerate Tencent. The two parties have signed a Memorandum of Understanding which aims to promote New Zealand tourism in mainland China through Tencent’s digital marketing platforms.
The initiative will include WeChat advertisements and WeChat Mini programmes. This will also provide Tourism New Zealand with Chinese visitors’ habits, consumption trends, and preferences in New Zealand to help guide future marketing and planning.
“China is New Zealand’s second-largest international tourism market, and the number one market in terms of holiday spending,” said Gregg Wafelbackker, general manager, Tourism New Zealand.
“Tourism New Zealand has been seeking innovative partnerships to keep New Zealand top of mind in the China market and ensure an excellent visitor experience.”
Tencent is also offering help for New Zealand tourism businesses to open or improve their official WeChat accounts, helping them to become more effective in building brand awareness.
“As a leader in China’s internet industry, Tencent has a robust technology platform and strong digital marketing service capabilities. We are excited to leverage Tencent’s expertise to jointly facilitate the development of the Chinese market and continue to provide high-quality travel experiences to Chinese visitors."
