Tourism Industry Aotearoa and Enviro-Mark Solutions have announced a new initiative to support tourism operators to measure, manage, and reduce their climate and environmental impacts.
Enviro-Mark Solutions provides environmental certification in New Zealand. The new partnership will see TIA members new to the Enviro-Mark, CEMARS, or carboNZero certification programmes benefit from a reduced fee.
Enviro-Mark Solutions will also support both TIA and TRENZ, New Zealand’s biggest annual international tourism showcase, to achieve carboNZero certification. TRENZ is managed by TIA on behalf of the Tourism Industry New Zealand Trust.
“Along with our members, TIA is on the journey to becoming more sustainable. The TSC promotes economic, community, visitor and environmental sustainability, and Enviro-Mark will be able to help our industry achieve the TSC’s environmental goals,” said TIA chief executive Chris Roberts.
1200 tourism operators who have signed up to the New Zealand Tourism Sustainability Commitment stand to benefit from the partnership.
“You can’t manage what you don’t measure,” said Josephin Rudkin-Binks, general manager of sales and marketing for Enviro-Mark Solutions. “Having a robust baseline measurement is essential to be able to track and reduce emissions. Certification then helps you communicate to your stakeholders and provides proof of your success.
“We are really excited to partner with TIA. We look forward to helping the industry step up and adopt international best practice which is so important to the planet and New Zealand’s low carbon future.”