FROM THE CREATORS OF PONG AND DONKEY KONG

Atari, a trailblazer and pioneer in the gaming industry, is pioneering an exciting new concept: one of a kind, video game themed accommodation.

Launching its own line of places to stay, it’s planning to open at least eight hotels across the US. Construction on the first (in Phoenix, Arizona) is due to start in the middle of this year, with other sites set to follow.

Atari Hotels will level-up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in Virtual and Augmented Reality.

The world of gaming will apply to the hotel’s look and feel as well as the activities on offer. Design-wise, the aim is to make you feel like you’re staying inside an Atari console.

Just what else the Atari hotels will entail is being kept close to the organisation’s chest for now.