Iconic Mayfair hotel, Claridge’s is known for its Christmas displays and this year’s is no different. Nature and technology themes are interweaved in a futuristic immersive experience that was designed by two of the most influential designers, Apple’s Marc Newson and Sir Jony Ive. British set designer, Michael Howells, worked in collaboration with the designers to create the magical forest scene.
Light boxes line the lobby to create the celestial effect projecting black and white images of snow-covered silver birch trees. A continuous fade of white light changes the scene from day to night.
“There are few things more pure and beautiful than nature, so that was our starting point, layering various iterations of organic forms with technology,” said Ive and Newson.
“Our aim was to create an all-enveloping magical experience that celebrates our enormous respect for tradition while recognising our excitement about the future and things to come.”
