Swiss-Belhotel International’s Ambitious Expansion Plans

Swiss-Belresort Tuyen Lam Da Lat
Swiss-Belresort Tuyen Lam Da Lat

Swiss-Belhotel International has shared ambitious expansion plans strategically focusing on Central and Southeast Asia, the Middle East and Africa. As part of the plan, the group recently signed a memorandum of understanding with the Odyssey Group to aid its growth in Japan.

Swiss-Belhotel International continues to seek other asset management alliances worldwide to support its expansion and is presently amid negotiations. This is a notable shift and change in the expansion approach by working with third-party asset managers and investment bankers.

According to Gavin M. Faull, Chairman and President of Swiss-Belhotel International, the group is well placed to take advantage of the returning confidence in travel and is excited to up its global expansion plans. The regions with the most potential for Swiss-Belhotel International’s brands are Central and Southeast Asia, the Middle East and Africa.

“Today, we are at 125 hotels and aim towards a healthy growth of 250 hotels by 2030. Working closely with our owners, we have been successfully navigating the unprecedented challenges posed by the pandemic and look forward to driving value to our owners, associates, employees, and guests through our diverse brands,” said Faull.

To kickstart the expansion in Southeast Asia, Swiss-Belhotel International has recently opened a regional office in Thailand. The group is looking to capitalise on new prospects in priority markets, such as Thailand and Vietnam, with multiple hotel projects in advanced negotiations.

“While we are particularly pleased with our progress in Thailand and Vietnam, Southeast Asia as a whole offers tremendous opportunity to expand our footprint further. Our collaboration with the Odyssey Group, one of Asia’s leading mid-market private market asset managers providing differentiated and bespoke investment solutions across multiple asset classes, aims to bolster our expansion in Japan,” added Faull. 

As the travel industry shifts into post-pandemic recovery mode, Swiss-Belhotel International also has plans to expand its footprint in Africa with several negotiations under the belt. 

“African countries are still underserved by branded hotel supply; despite solid domestic demand. We are witnessing strong owner interest in our brands across Africa with many promising opportunities in the pipeline that we expect to finalise soon.”