Wyndham Hotels & Resorts, the world's largest hotel franchising company, has acquired the Vienna House brand for €44 million, bolstering its upscale and midscale portfolio with approximately 40 hotels and more than 6,000 rooms.
The Vienna House brand was acquired from the Berlin-based HR Group, a top European hotel operator and long-standing franchised partner, which will continue to own or lease and operate existing Vienna House properties under long-term franchise agreements with Wyndham. This allows for the expansion of the Vienna House brand by leveraging Wyndham's extensive marketing scale and franchise expertise while enabling HR Group to concentrate on its core competencies as a leading owner and operator of strategic real estate across Europe.
Upon closing the deal, the Vienna House brand will join Wyndham's portfolio of iconic brands and will be renamed Vienna House by Wyndham.
Wyndham's new acquisition adds 28 hotels in Germany alone, further solidifying its foothold in one of its largest European markets with 120 franchised hotels and over 19,000 rooms while also growing its presence in surrounding countries. Together with the company's current portfolio of more than 400 hotels in more than 30 countries, Wyndham will deliver business and leisure travellers alike an extended offering of branded hotel options across the region.
Vienna House is a prominent hospitality brand across Europe catering to a diverse demographic of guests, with a portfolio of high-quality hotels, including Vienna House and Vienna House Easy hotels, located in many coveted destinations across Europe, including Berlin, Munich, Prague, Krakow, Bucharest and more. With the collaboration, the brand is set to grow and consolidate its place market presence.
"Europe continues to present accelerating growth for the travel sector with strong demand steadily bouncing back across leisure and business," said Geoff Ballotti, Wyndham Hotels & Resorts President and Chief Executive Officer. "Vienna House's guest-centric culture, strong brand recognition, and ambitious brand development plans align with our distribution goals, making it a perfect match to continue our international growth and reinforce our position and commitment to the region."
