IHG Hotels & Resorts (IHG), one of the world's leading hotel companies, has announced the latest evolution of its upscale EVEN Hotels brand through a revamped design, refreshed restaurant and integrated wellness experience. Developed in collaboration with franchisees, the new prototype will be more efficient to build and operate, making investment in the brand more attractive in more markets and driving future growth.
With 50 hotels open or in the pipeline worldwide, EVEN Hotels was created to keep travellers' wellness routines going however they choose to define them. The brand's evolution will extend EVEN Hotels' appeal and capture more demand from business and leisure travellers alike.
The new changes reflect flexibility and choice, making EVEN Hotels an attractive option for any traveller whether they want a wellness-minded lifestyle experience or are simply seeking a premier stay. The new EVEN Kitchen & Bar restaurant operates within a focused service model. It showcases a menu that meets the needs of guests wanting to eat healthy on the road while offering several options for guests wishing to indulge. Additionally, the prototype includes improved in-room fitness options delivered through three new room types, each offering experiences that raise the potential for premium rates and give guests more workout choices.
"EVEN Hotels is a long-term strategic priority for IHG Hotels & Resorts," said Raul Ortiz, VP of Global Marketing and Brand Management for EVEN Hotels.
"Enhancing the brand experience to reach even more guests while driving increased owner returns is how we are growing EVEN Hotels. Our core mission is to put wellness while travelling within reach for more people. Our new offerings and richer experiences appeal to more travellers and owners."
The signature hallmarks of the enhanced EVEN Hotels experience include:
- Restorative Moments: A signature sleep experience, spa-inspired showers, infused water and complementary nightly tea service in the lobby to help guests restore and recharge.
- F&B that Flexes for You: A focused offering restaurant, serving a range of menu options, from fresh and nutritious to mouth-watering and indulgent, complemented by a 24/7 market.
- Keep Moving your Way: State-of-the-art athletic studio, choice of in-room fitness experience, complimentary on-demand digital content, and free daily laundry service for workout gear.
