Hilton and Peloton Interactive, Inc. have teamed up to feature Peloton Bikes in fitness centres across all 5,400 Hilton‑branded hotels in the United States, marking an industry-first partnership. By the end of 2022, nearly its entire USA portfolio of 18 award-winning brands will feature at least one Peloton Bike, access to Peloton's world-class instructors and expansive connected fitness content, providing guests with a more holistic wellness experience.
A recent Hilton survey of travellers in the United States revealed that an overwhelming 98 percent of respondents prioritise wellness activities while on the road. Within the Peloton community, 90 percent of Members report that they are more likely to stay at hotels with Peloton Bikes. Through this partnership, Hilton guests will have a seamless way to integrate wellness into their future travel plans - whether for business or lesiure.
"At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programmes, hotel design, guest room amenities, and food and beverage," said Matt Schuyler, chief brand officer, Hilton. "This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness."
Additionally, this partnership allows Hilton Honours members access to special offers, including a Peloton App trial. Starting today until 1 January 2023, members based in the States who are first-time Peloton users can receive a 90-day trial subscription to the Peloton App, which includes thousands of live and on-demand classes – all with no equipment needed; as well as receive preferred pricing on select Peloton connected fitness products.
"As the connected fitness category creator, we are constantly innovating on ways to meet our Members and prospective Members where they are, and that includes during busy travel seasons," said Betsy Webb, global vice president, Peloton Commercial. "We recognise the importance for our Members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members while also enabling potential new Members to experience Peloton for the first time."
With Hilton's recently launched global platform, Hilton. For the Stay, supported by an ad campaign, "It Matters Where You Stay," the hospitality giant knows that the stay is a crucial element that can make or break any trip. With its new pioneering partnership with Peloton, Hilton is taking another step to address wellness as an integral part of the stay experience at all properties across the United States.
