Accor has partnered with the Commonwealth Bank of Australia and Bank of New Zealand to provide even greater benefits, privileges and experiences to members of ‘ALL,’ Accor Live Limitless, the free lifestyle loyalty programme of Accor.
Members of ‘ALL’ can now transfer their Commonwealth Bank Awards and BNZ Rewards points into ‘ALL Reward’ points to redeem for their next holiday or to unlock tickets to some of the most popular concerts, shows and sporting events.
The program is powered by Ascenda, which enables premium rewards infrastructure for financial services brands across the globe.
Accor Pacific Chief Executive Officer, Sarah Derry said that the offer has created a greater fluidity between bank currencies and ‘ALL Reward’ points, which provide unmatched benefits.
“This new benefit means that members of ALL, who are also CommBank or Bank for New Zealand customers, can boost their Reward points to allow them to redeem hotel stays and other incredible experiences,” said Derry.
The Commonwealth Bank of Australia has noted that it is pleased to have found Accor as a partner that shares its passion for delivering everyday rewards and recognition, said a company spokesperson.
“As the largest credit card rewards program of any bank in Australia, CommBank Awards offers choice and flexibility, with no expiry on points. Earning Awards points with daily credit card purchases is easy, and we’re delighted that our customers can now transfer CommBank Awards points into ‘ALL Reward’ points to book their next holiday.”
Bank of New Zealand executive of Customer Products and Services, Karna Luke acknowledged that the bank has been negotiating with customers about rewards they want, and more travel options were a key theme.
“We’ve heard their feedback loud and clear, and we’re delighted to partner with Accor to give our customers new ways to fulfil their travel goals,” said Luke.
Members are eligible to transfer CommBank Awards points at a rate of 5:1, and until the end of the month can receive 50 percent bonus points when transferred.
