Accor has announced its Gold Partnership with Opera Australia, Australia’s pre-eminent performing arts company, bringing together two iconic brands to offer unforgettable experiences to both domestic and international guests.
The partnership will see Accor become the preferred accommodation partner for Opera Australia throughout its 2023 season and builds on Accor’s commitment to delivering exceptional experiences for its ALL – Accor Live Limitless loyalty members.
Accor Pacific CEO, Sarah Derry, described the relationship as a natural fit with Accor.
“We are delighted to partner with Opera Australia – one of Australia’s most celebrated cultural institutions. We believe that arts are an integral part of our culture, so we’re thrilled to support Opera Australia’s mission to perform some of the greatest music ever written, to as many people as possible,” said Derry.
“Through this partnership, we will provide our guests with unique experiences that showcase the best of Australia’s arts, culture and hospitality. It also allows us to unlock even greater experiences and benefits for our ALL loyalty members as we continue to build and grow our partnerships.”
The partnership brings a range of special, money-can’t-buy experiences for members of ALL, including backstage tours, VIP tickets, and an exclusive walk-on role for one of Opera Australia’s upcoming productions.
The partnership will also see cast and crew from the performances make an Accor hotel their home at Opera Australia’s many metropolitan and regional performance locations.
Opera Australia CEO, Fiona Allan, reiterated the great opportunity this partnership represents for both companies and their guests.
“Opera Australia and Accor share an unwavering commitment to provide excellence in all that we do, with a firm focus on supporting and presenting exceptional artistic and cultural experiences to local and international audiences,” said Allan.
“This partnership will give us both the opportunity to expand on our existing offerings, combining to elevate those experiences of world-class performing arts and hospitality to a whole new level.”
Opera Australia presents more than 600 performances every year to a combined audience of over half a million people. Some of the highlights of the 2023 season include; Madame Butterfly on Sydney Harbour, Miss Saigon, Wagner’s Ring Cycle in Brisbane, and many more.
Opera Australia performs operas, musicals and concerts in venues including the iconic Sydney Opera House, Arts Centre Melbourne, and Queensland Performing Arts Centre in Brisbane.
