Global hospi-tech company, HotelIQ has appointed hospitality industry veteran, Estella Hale as their Chief Commercial Officer.
The business intelligence and analytics platform gives hoteliers access to accurate, consistent property data across business operations and facilitates collaboration to identify new revenue opportunities.
With a Master’s degree in Technology Commercialisation and her leadership expertise in various hospitality technologies like SHR, iHotelier and Whiteboard LabsHale, she will head the commercial and customer experience teams and oversee product positioning to increase the company’s market share and grow sustainable revenue.
Hale truly believes in the offerings of HotelIQ, specifically Decision Cloud and is proud to be a representative of the brand. “The HotelIQ team has created a true collaboration platform that will help hotels break down the silos that have always existed between the revenue management, sales and marketing departments and, by doing so, enable them to work together, more effectively, to identify revenue opportunities.”
HotelIQ CEO, Apo Demirtas is certain that Hale’s in-depth industry knowledge, network of connections and experience in leadership enablement and innovation will help execute the company’s ambitious growth strategy in the near future.
