Novotel Sydney Darling Square has announced the appointment of Sarah Bacic as Director of Sales and Marketing, to lead the property’s sales, marketing and reservations teams, helping drive overall success for the business.
In this new role, Bacic will manage both Novotel Sydney Darling Square and its adjoining venue, Pumphouse Sydney, ensuring the effective implementation of innovative digital marketing and communications strategies, and directing the teams to achieve optimal business results across all marketing channels.
Bacic brings with her over 18 years of experience in the hospitality sector, many of which have been spent in sales and marketing roles with Accor, including most recently as Associate Director of Sales at Mercure Sydney and ibis Sydney World Square as well as Director of Sales and Marketing at The Sebel Chatswood and The Sebel Manly Beach. She also has significant experience in the meetings, conferences and events space, having been Director of Sales and Business Events with Accor for a number of years. Bacic said that she is beyond excited to be starting this new venture with the Novotel Sydney Darling Square team.
“Having worked at numerous Accor properties over the years, I am excited to help drive awareness of this unique hotel’s offering, from its superior Sydney location to superior venue offering with Pumphouse Sydney and family-friendly personality,” said Bacic.
General manager of Novotel Sydney Darling Square, Nikki Little, added that the excitement of Bacic joining the team was mutual.
“We are thrilled to welcome Sarah to the Novotel Sydney Darling Square team. With her breadth of experience in the hospitality industry and years spent with Accor, I know she is set to become an integral part of the property and its success,” said Little.
Novotel Sydney Darling Square is located in the heart of Darling Harbour. It features a range of contemporary guest rooms featuring flat-screen TVs with access to popular online streaming services, 24-hour room service and Wi-Fi. Onsite leisure facilities include a heated indoor pool and a well-equipped fitness centre.
