Wyndham Hotels and Resorts has announced new efforts to further elevate the hotel ownership experience for its franchisees around the globe by debuting new, state-of-the-art owner and guest engagement platforms. Unveiled during the Company’s 2023 Global Conference in Anaheim, California, the tools come at no additional cost to Wyndham franchisees.
CEO and president of Wyndham Hotels and Resorts, Geoff Ballotti, said that the company strives to help owners open doors to best-in-class technology.
“With award-winning brands, the number one hotel rewards program, a record development pipeline and historic levels of franchisee engagement and retention, there has never been a better time to be a part of the world’s largest and fastest-growing hotel franchising company,” said Ballotti.
Developed with help and insight from Wyndham’s franchise advisory and brand councils, Wyndham Community (the company’s new owner engagement platform) has marked a significant advancement for hotel owners looking to streamline and simplify management of their hotel operations, regardless of whether they own a single hotel or a portfolio spanning multiple brands and segments.
Offering actionable insights to help maximise hotel profitability, Wyndham Community seamlessly connects hotel owners to the day-to-day performance of their business while delivering a constant connection to the scale and resources of the world’s largest hotel franchisor. Through the tool, owners can access real-time insights on key business metrics across their portfolio, from anywhere and any device, while also keeping tabs on high-priority tasks and other key action items. Wyndham Community also directly connects to operational support, serving as the owners’ primary destination for vital news and updates.
Wyndham’s new guest engagement platform, powered by Canary Technologies, further enhances the guest experience by providing hotel owners with a series of best-in-class, mobile-centric tools, helping them better cater to today’s travellers and their evolving needs. Slated to start rolling out in the coming weeks, it’s built around four key areas.
Integrating directly with Wyndham’s next-gen property management systems (SynXis Property Hub and Opera Cloud), guests can text hotels directly for any needs throughout their stay. Frequently asked questions are answered by Wyndham Hospitality AI, freeing hotel staff to focus on other guest needs.
Building on Wyndham’s first-mover status to bring mobile check-in and checkout to the economy segment, this newest offering helps protect hotels against unwarranted chargebacks and fraud by incorporating credit card and ID verification prior to guests’ arrival, significantly speeding up the check-in process.
Hotels can engage guests before their stay, offering enhancements like early check-in, late checkout and room upgrades. In doing so, hotel owners can now easily unlock new opportunities to boost revenue and their bottom line.
Upon checkout, housekeeping is automatically notified that a new room is ready for cleaning, while the checkout screen on the guest’s device asks for a stay review. On average, pilot properties see a 25 percent increase in positive reviews.
Over the last five years, the Company has invested more than $275 million in technology, delivering industry-first sales, marketing and digital innovations, all while expanding its on-the-ground operational support of hotels.
