The Tasmanian urban regeneration specialist Red Panda Property has announced that Accor will manage its first hotel project.
Under the agreement, Accor will manage the five-star Pullman Hotel in the heart of Launceston.
Designed by the esteemed DKO, the $45 million Pullman Launceston is not just a hotel but a testament to its commitment to urban regeneration.
This heritage-listed educational building will be transformed into a prestigious 139-room hotel with top-notch restaurants, bars, and versatile meeting and event spaces.
"Preserving Launceston's heritage was our foremost consideration, and our plans to regenerate the area will enable visitors to enjoy a rich combination of history and modernity in the one precinct," said Andrew McCullagh, owner and director of Red Panda Property.
"With Queen Victoria Museum and Art Gallery and Royal Park as neighbours, we will build a natural linkage to other recent developments and the Seaport precinct where guests can take river cruises."
Located on a hillside on Wellington Street overlooking the city, the project is expected to be completed in the first half of 2027. This marks the debut of Accor's Pullman brand in Tasmania.
The development site has cultural and heritage significance, and the hotel design will infuse a combination of features to create a new atmosphere while playing an ode to the location's roots.
Pullman Launceston has been anticipated to become a food and entertainment hub within the region, with the rooftop bar adding variety for locals and travellers.
"This will be an outstanding hotel, and Pullman's international brand recognition will help attract tourists and conferences to Launceston," said Adrian Williams, COO at Accor Pacific.
"With nature and food-based tourism being such powerful travel drivers, Launceston and Tasmania have much to offer domestic and international travellers."
Launceston is renowned across Australia as a gateway to world-class trekking, adventure activities, and a rich food and wine culture. The Pullman Launceston hopes to provide an ideal base for visitors to the city.
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