Hundreds of Bluey fans have set a world record for the biggest game of Keepy Uppy in Queensland, Australia, the home state of Bluey.
Spanning an almost 2,000km playing field, 702 Keepy Uppy ‘experts’ joined in the epic game made famous in the much-loved television series, Bluey, determined to keep a sea of red balls from touching the ground.
Families and friends of all ages gathered the length of the state as adjudicators from The Australian Book of Records oversaw three official games played simultaneously at Brisbane’s South Bank, as seen in Bluey, Gold Coast’s sparkling shores of Main Beach and Cairns Esplanade, the gateway to the Great Barrier Reef.
Delighted cheers rang out across the state as families, friends, and neighbours came together at the same time to embrace the fun with mini-games of Keepy Uppy popping up in cities, by the beach and in country towns, from the Queensland coast to the Outback, including at the world-famous Whitehaven Beach in The Whitsundays.
The record-breaking game may be over, but Tourism and Events Queensland is offering one lucky group of four the chance to win a trip to Queensland, Bluey’s world, for real life at queensland.com/blueysworld.
The ‘dollarbucks’-can’t-buy prize is a 12-night Queensland holiday for four, taking in iconic destinations including the World Heritage-listed Great Barrier Reef and Wet Tropics Rainforest and making memories with amazing Queensland experiences including a day out to a theme park, glamping under the stars, surfing lessons and snorkelling.
The winners will also visit Queensland’s capital, Brisbane, and be among the first to check out the Bluey’s World immersive experience, opening in November.
The competition is open to travellers and fans of the show from across Australia as well as New Zealand, the United States, United Kingdom, Singapore and Japan with entries closing at 5pm AEST Sunday 30 June.
“For the past six years, Bluey and the backdrop of Brisbane, has captivated audiences globally and now it’s time to bring the world here to Queensland," said Queensland Premier, Steven Miles.
“I invite everyone to come and see for themselves - we have the world’s best lifestyle, the best beaches, the best cities, the incredible outback, the Great Barrier Reef and people who love welcoming visitors to our unbeatable backyard."
Tourism and Events Queensland CEO Patricia O’Callaghan said in a globally competitive market, Queensland must show the world why it is special.
“Bringing the Bluey’s World Brisbane immersive experience to Queensland means fans from around the world have a chance to experience Queensland’s world-class icons and landscapes, such as our beaches, rainforests, the outback and our Great Barrier Reef," said O'Callaghan.
“We could not be more excited to be working with BBC Studios to invite the world to experience Bluey’s world for real life, right here in Queensland.”
BBC Studios Director of Brands and Licensing ANZ Kate O’Connor added that the essence of Brisbane and Queensland is masterfully infused into Bluey, which has made it more than just a backdrop.
"It's like another character in the story. From the iconic Queenslander homes, such as the Heelers’, to the lush green parks and familiar cityscapes, Brisbane's charm shines through, providing a rich, authentic setting," said O'Connor.
“The Bluey’s World Brisbane immersive experience, which opens in November, will further bring this authenticity to life, allowing fans of all ages to step inside and play in the Heeler's iconic family home—for real life.”
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