Leading global hospitality brand DoubleTree by Hilton, renowned for its warm and caring service, has announced the launch of ‘Share a Feel Good Moment Month’ in celebration of its 100th hotel opening in Asia Pacific.
This initiative marks one of it's largest communications activations in the region for the brand, driving a coordinated celebration across more than 100 hotels in 13 countries and regions.
DoubleTree by Hilton’s Signature Cookie has become synonymous with the brand’s warm sense of hospitality, making sure every guest feels good from the moment they check-in. When guests are greeted with a warm chocolate chip cookie, they are immediately welcomed into the hotel, marking the beginning of many 'Feel Good Moments' throughout their stay. With ‘Share a Feel Good Moment Month’, the brand aims to highlight how it’s the small things that make all the difference.
Scheduled for the 1st to 5th of July 2024, all guests arriving at DoubleTree by Hilton Hotels across Asia Pacific will receive a specially designed postcard at check-in. Guests are encouraged to share a Feel Good Moment with a friend or family member by mailing this postcard to the property. Recipients of the postcards can then bring the postcard to redeem a warm, freshly baked signature chocolate chip cookie at any DoubleTree by Hilton hotel near them. The redemption period runs until 31 July 2024, marking the end of ‘Share a Feel Good Moment Month’.
With a total of nine uniquely designed postcards in different regions across Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, New Zealand and Pacific Islands, ‘Share a Feel Good Moment Month’ aims to foster connections and create a meaningful impact beyond borders.
Each postcard design is a reflection of Feel Good Moments, inspired by artwork from special needs or disadvantaged children. From supporting kids with autism to providing education and nutrition for the less privileged, our collaboration with local charitable organisations reflects DoubleTree by Hilton's commitment to making a positive impact on the communities it serves. This is in line with Hilton’s 2030 Travel with Purpose goal of meaningfully impacting 20 million community members by 2030.
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