Hilton has announced a Iceland franchise agreement with Bohemian Hotels ehf. to open Akureyri "Skáld" Hotel, Curio Collection by Hilton, in the northern Icelandic countryside, as well as a stunning new property in Iceland´s capital city, Reykjavik.
Nick Smart, vice president of development, UK, Ireland and Nordics, Hilton, said Iceland is an incredibly popular travel destination.
"We are excited to expand our portfolio of properties in Reykjavik, as well as bring the first internationally branded hotel to the Icelandic countryside in Akureyri. Hilton’s lifestyle brands have consistently generated opportunities for growth in European markets and, together with owners like Bohemian Hotels ehf., we are excited to further establish our presence in Iceland.”
Akureyri "Skáld" Hotel, Curio Collection by Hilton, will grace the picturesque Hafnarstræti street in the heart of Akureyri. Anticipated to open its doors in summer 2025, the property will offer 70 meticulously designed rooms, blending modern comforts with a nod to Iceland's rich cultural heritage. The hotel will feature a tranquil lounge and lobby bar, an all-day restaurant with an outdoor courtyard, and an innovative social club concept. The area has become a key tourism attraction due to its proximity to the Diamond Circle and Arctic Circle, perfect for whale watching or observing the spectacular Northern Lights.
A second property located in Brietartún, Reykjavík, is slated to open in spring 2026, offering premium lifestyle accommodation under one of Hilton´s brands, with more details to be revealed later this year. Situated adjacent to the historic Freemasons' Hall and the vibrant Hlemmur area, the 170-key property will be a testament to Iceland's commitment to sustainability and innovation in urban development. With its emphasis on natural materials and thoughtful design, the hotel will offer guests a truly immersive experience in Icelandic hospitality.
"We are thrilled to join forces with Hilton with the signing of two new hotels in Iceland. Both properties will offer guests modern upscale accommodation options in two key Icelandic tourist destinations, and we are confident the hotels will attract a large number of visitors, looking to take in some of the country´s breathtaking sights," said Magnea Thorey Hjalmarsdottir, managing director of Bohemian Hotels ehf.
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