UK | Virgin Hotels has opened its latest property in London, Virgin Hotels London-Shoreditch.
Virgin Hotels London-Shoreditch, the newest hotel from the luxury lifestyle hospitality brand, has officially opened and is poised to bring an unparalleled blend of heartfelt service, innovation, and personalised experiences to one of London’s most dynamic and eclectic neighbourhoods.
“I’m so thrilled to see Virgin Hotels London-Shoreditch has swung its doors wide open. The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city. Virgin Hotels was created to do things differently, and this hotel is no exception,” said Sir Richard Branson, Founder.
This also marked the start of a phased transformation of the 120-bedroom hotel, located at 45 Curtain Road, to bring iconic features of the Virgin Hotels brand to the space, including Sir Richard Branson’s flat, its custom-designed and patented hybrid beds and the innovative Lucy app offering members of The Know a personalised experience.
The transformation will also see the hotel’s street-level lobby lounge and café become a pop-up Commons Club - the company’s flagship food and beverage concept where work and play intermingle - before being transformed into an exciting new space later in the year.
“We are absolutely delighted to be opening our first London hotel today – our 17th property in the Virgin Hotels Collection. This is the beginning of an exciting journey to bring our brand to life in this spectacular building and we can’t wait to share it with our guests and create some magic in Shoreditch,” said James Bermingham, CEO.
“We already have some incredible experiences to showcase alongside the highly personalised service that the company is known for, and there’s even more to come.”
The hotel's offering is further elevated by the array of existing elements and amenities available, including the vibrant Spanish restaurant BiBo by renowned chef Dani Garcia. Hotel guests will also benefit from complimentary access to the rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, gym, and treatment rooms that form a sophisticated private members’ club sanctuary run by Blue Marlin Ibiza.
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