The International Visitor Survey has indicated that New Zealand's international tourism industry has made a significant recovery this year.
Results released from the Coalition Government's International Visitor Survey have confirmed that international tourism has continued to bounce back, according to Tourism and Hospitality Minister Matt Doocey.
The International Visitor Survey results have shown that in the June quarter, international tourism contributed NZD $2.6 billion to New Zealand’s economy, an increase of 17 percent on last year's results. In total, international visitors contributed a total of NZD $11.6 billion to New Zealand’s economy in the year to June 30.
“International tourism is the second highest export earner after dairy and is a key part of the Government’s plan to rebuild the economy. This data confirms that international tourism is continuing to rebound which is great to see,” Doocey said.
“The increase in spending on last year is promising, in particular the increase in higher spending tourists."
Doocey said it was promising to see that in the same quarter, international visitor numbers increased by five percent from the same period last year. The results have also indicated there has been an increase in higher-spending tourists over the past year.
“The survey also suggests most tourists rated their experience highly, with 90 percent of respondents that said they were satisfied or very satisfied with their time in New Zealand. We are lucky to have many great tourism and hospitality businesses helping ensure New Zealand is a desirable destination to visit."
Doocey added that the results of the International Visitor Survey would be welcome news for local tourism and hospitality businesses who have been doing it tough over recent years, especially during and after the COVID-19 pandemic, when the local tourism market almost came to a complete standstill. He said that while the economy faces challenges, tourism will play a critical role in the country's economic recovery.
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