DENMARK | Danish start-up company BeCause has partnered with the Global Destination Sustainability Movement to boost tourism management.
BeCause, the Danish start-up revolutionising how the global hospitality, travel, and tourism industries manage their sustainability data, has partnered with the Global Destination Sustainability – Movement (GDS-Movement) to help tourism and event organisations, including Convention and Visitor Bureaus (CVBs), Destination Management Organisations (DMOs) and National Tourism Organisations (NTOs), gain unprecedented insight into their region's sustainable accommodations and offerings.
Members of GDS-Movement, an international change agency that acts to catalyse socio-economic and environmental transformation in regions and cities through tourism, can now access a specially designed data overview on the BeCause platform that shows them a real-time, comprehensive view of the sustainability status of their destination's hospitality landscape. Specifically, they will be able to quickly see which hotels, restaurants, attractions, beaches and experiences have valid sustainability certifications, which will provide them with a trustworthy foundation for building a targeted sustainability strategy.
Prior to BeCause, destinations could only obtain this information by manually matching each certification to the accommodations and hospitality services in their coverage zone – an error-prone, laborious process that kept DMOs and NTOs from promoting their full range of sustainable offerings.
As the only sustainability data management hub tailored for the visitor economy, BeCause works with over 70 eco-certification bodies, including globally recognised organisations like Green Key, Travalyst, Global Sustainable Tourism Council, Green Sign and EarthCheck. Its platform enables the seamless exchange of sustainability information between these organisations, hotels and other key stakeholders such as booking platforms, travel retailers and tourism organisations, significantly streamlining the data flow.
"One of the greatest challenges destinations face today is accessing accurate data about the sustainability practices of their supply chains," said Guy Bigwood, CEO of GDS-Movement.
"Our partnership with BeCause directly addresses this challenge, helping DMOs, CVBs, and NTOs create more regenerative, resilient destinations that benefit both visitors and residents.”
Bigwood added that by utilising the BeCause platform, destinations participating in the GDS-Index will be able to assess their environmental performance more efficiently, complete the index faster, and communicate their sustainability initiatives more effectively to stakeholders, including governments, clients, and visitors.
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