EUROPE | Marriott has announced its branded residential portfolio growth within the EMEA region, with more than 70 pipeline projects.
Marriott International has announced its accelerated growth in its branded residential portfolio in the Europe, Middle East & Africa region at the Resort and Residential Forum, with 70 projects in the portfolio, including 43 projects in its signed pipeline and 27 open properties.
In the past two years, the global hospitality leader has signed 26 agreements to bring branded residences to iconic destinations in the region, more than double the amount from the preceding two years. With locations ranging from luxurious resort addresses, such as The St. Regis Residences, Casares – Costa del Sol, a highly anticipated project announced last month, to premier urban destinations like the W Residences at Dubai Harbour, there is something for every type of home buyer in the company's pipeline.
"As Marriott continues to meet the increasing global demand for branded residential offerings and world-class luxury experiences, the EMEA region, home to some of the world's most coveted and iconic destinations, has been a key driver of our accelerated growth," said Dana Jacobsohn, Chief Development Officer, Global Mixed-Use Development.
"Through providing extraordinary benefits for both developers and Residence Owners, we continue to strengthen our industry-leading position in the segment, and I couldn't be prouder of the work the company is doing to bring such extraordinary residential projects to life."
With 16 luxury and premium brand offerings, 13 of which have an open or signed residential property in the EMEA region, Marriott Branded Residential properties offer development licensees the opportunity to leverage strong brand recognition and lead generation platforms, which have the potential to result in higher sales velocity and increased sales value for developers. Along with the world-renowned service that guests expect from Marriott brands, Residence Owners also have the opportunity to receive enhanced benefits from the recently announced owner recognition platform, ONVIA, which provides exclusive offerings within the Marriott Bonvoy portfolio.
"Marriott is proud to work with some of the industry's top developers across EMEA, who are an essential part of our company's continued success," said Jaidev Menezes, Regional Vice President of mixed-use Development, EMEA.
"Through the combination of best-in-class developers, renowned design experts, iconic destinations, and people-first service, Marriott's industry-leading value proposition is well-positioned to continue bringing premier and luxury lifestyle offerings to Residence Owners."
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