USA | Aimbridge Hospitality has expected 2025 to further its transformative work last year and broaden its commitment to sustainability.
Aimbridge Hospitality, the third-party hotel management company, is poised for a strong 2025 following a year of transformation, which saw the company reinforcing its commitment to owner partners with tailored solutions and sustainable portfolio expansion throughout North America, EMEA, and LATAM.
"At Aimbridge, our focus on our owners as our primary customers defines our approach to hospitality," said Craig S. Smith, Aimbridge Hospitality CEO.
"By empowering general managers, focusing on performance management and leveraging our scale, we ensure operational excellence and drive sustainable growth for our stakeholders. In 2024, we transformed our leadership structure and deepened our commitment to company culture; focused on accountability and delivering results for our owners, and tapped into our best-in-class data and reporting capabilities. As we look ahead, we remain dedicated to being the most trusted hotel employer and operator, creating value through exceptional guest experiences and fostering success for our owners, associates, and brand partners."
The addition of a diverse range of high-performing properties in 2024 showcases Aimbridge's services at scale and its unique ability to manage and enhance a wide array of assets across global markets.
Aimbridge delivered value to its owners throughout 2024 by prioritising alignment with their goals and leveraging its industry-leading expertise. The company continues to tap into its unmatched services at scale, utilising advanced technology, data, and processes to optimise hotel performance and deliver superior results across its portfolio.
In addition to launching its proprietary industry-leading data reporting platform Aimbridge Intelligence in the fall, Aimbridge also introduced Aimbridge Commercial, a restructuring of its topline disciplines designed to generate revenue for owners through a fully integrated Commercial model. With sales, marketing, and revenue management under one unified strategy, this approach maximises profitability and performance across Aimbridge's portfolio, which employs more above-property sales leaders than any other third-party operator.
"Aimbridge Commercial is a strategic step forward, enabling us to drive growth at scale by delivering highly focused, owner-centric solutions," said Allison Handy, Aimbridge Hospitality Executive Vice President of Commercial
"With a sharp focus on maximising profitability and ensuring long-term value, our integrated model allows our team of commercially minded leaders to work cross-functionally to drive performance and respond more quickly and effectively to market changes, now and in the future."
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