BRAZIL | W Hotels has made its first debut in Brazil's hotel market with the opening of W São Paulo and W Residences São Paulo.
W São Paulo and W Residences São Paulo, part of Marriott Bonvoy's portfolio of more than 30 hotel brands, opens its doors as the brand's first property in Brazil. Located in a modern skyscraper atop Rua Funchal in São Paulo's buzzing southern business district, the hotel offers breathtaking views of the Pinheiros River and the city skyline, promising the ultimate guest experience.
"As we unveil W São Paulo, we are not simply launching a new hotel – W Hotels is immersing itself in the energy of one of the world's most dynamic cities," said George Fleck, Senior Vice President and Global Brand Leader, W Hotels.
"This hotel captures the pulse of Brazil's cultural vibrancy, blending local influences with our signature bold, distinct design. This opening is a testament to the brand's commitment to delivering unparalleled experiences that push boundaries while simultaneously celebrating the essence of the destination."
W São Paulo features striking, cutting-edge architecture and modern design. With 179 stylishly designed hotel rooms starting on the 25th floor, including 16 suites, guests can enjoy sweeping views of the city centre. The hotel boasts the brand's signature AWAY Spa, FIT gym, WET Deck, complete with an outdoor pool, along with two restaurants, three bars, and five event spaces, including the expansive Great Room, covering 400m². Additionally, an ornate walkway bridges Rua Funchal to Rua Helena, seamlessly allowing guests to engage with the city at their fingertips.
The hotel has introduced a curated selection of dynamic programs focused on music, gastronomy, and wellness. Guests can enjoy tailored experiences like the Sunset Ritual at the WET Deck, Stretching Bossa Nova at FIT, wine tastings at BAIO restaurant, and rejuvenating sessions at the AWAY Spa.
W São Paulo is a striking fusion of contemporary design and local authenticity. Built on the site of the iconic Teatro Via Funchal, the hotel's design is a collaboration between Aflalo/Gasperini Arquitetos, with landscaping from Benedito Abbud, and interiors by Nini de Andrade Silva. W São Paulo celebrates Brazilian modernist architecture with angular lines, sinuous curves, and a vivid color palette with various shades of greens, blues, metallics, and golden tones. With unique design pieces, rich textures, and organic materials like Brazilian stone and wood, the hotel creates a playful yet sophisticated environment that captures the city's cultural essence, offering guests a seamless fusion of modern luxury and local heritage.
"W São Paulo was thoughtfully conceived from the ground up, tailor-made for the vibrant energy of this spirited metropolis," said Idu Ribeiro, General Manager, W São Paulo.
"We are committed to curating innovative experiences that align with the pulse of the city, seamlessly integrating local culture, music, gastronomy, and wellness into our offerings. All of this is complemented by our signature Whatever/Whenever service, which remains a hallmark of W Hotels."
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