UK | IHG has furthered its foothold across the United Kingdom and Ireland with eight hotels and more than 900 new rooms.
IHG Hotels & Resorts (IHG) has continued to deliver accelerated growth across its UK & Ireland (UK&I) market with the signing of eight hotels, adding more than 900 rooms in key locations such as Leeds, London and Reading.
The hotels span brands such as Hotel Indigo in IHG’s Luxury & Lifestyle portfolio and Crowne Plaza in its Premium space, to the market’s first signings for IHG’s Garner hotels, which launched 18 months ago as part of the group’s Essentials collection. The signings notably increase IHG’s UK&I footprint, where it has 362 open hotels and a pipeline of 25 properties.
According to a report from Cushman & Wakefield, UK hotel investment hit a five-year high by the end of 2024, and with the continued decline in the number of new developments breaking ground since 2020, the focus on conversion opportunities has been reinforced. This is reflected by the growth seen by IHG’s premium conversion brand, voco, whose UK&I pipeline is currently almost half the size of its open hotels, as well as new midscale conversion brand, Garner hotels, whose UK&I pipeline is triple its open hotel footprint.
IHG also sees continued appetite and investment in its well-known brands such as Hotel Indigo, which aims to immerse guests in authentic experiences and forge genuine connections, with its 19 open hotels in must-visit destinations across UK&I. Additionally, IHG’s Holiday Inn Express brand, with more than 146 open UK&I hotels, launched its new Generation 5 public space design at the start of the year to embrace a more lifestyle-oriented experience.
“2024 was a truly exciting year for growth across our UK&I portfolio, where high demand for our brands led to growth across all our brand segments together with our trusted partners,” said Joanna Kurowska, VP and Managing Director UK & Ireland.
“This growth is powered by our strong enterprise which positions IHG as the first choice for owners as well as the guests we welcome, and colleagues who work with us. From innovating our brands and new hotel technology, to the ever-increasing appeal and growth of our IHG One Rewards loyalty programme, we continuously look to deepen guest experiences and deliver more business to our hotels.”
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