Tru by Hilton has opened its 300th hotel globally, celebrated with prototype changes proposed for all portfolio properties.
Tru by Hilton, Hilton’s game-changing midscale brand, is unveiling a refreshed prototype, featuring purposeful updates designed to enhance comfort, flexibility and the overall guest experience.
Since launching in 2016, the brand has seen rapid growth and momentum, boasting more than 300 hotels globally with recent brand debuts in Vietnam, Chile and Colombia. This expanding global reach offers more opportunity for travelers to enjoy Tru’s consistent, high value stay experience while demonstrating how the brand continues to redefine expectations of a midscale hotel.
“Over the past eight years, Tru by Hilton has grown from a bold idea into a beloved brand that resonates with owners and guests around the globe,” said Andrew Harp, brand leader, Tru by Hilton.
“Our journey has been defined by rapid growth, continuous innovation and a commitment to delivering a stay that’s simple, spirited and smart. We’re excited to continue expanding our presence around the world and to welcome even more travellers to experience the Tru difference.”
With a strong foundation in place, Tru by Hilton has quickly established itself as a leader in the midscale category and has been recognised for its guest satisfaction. As the brand continues to grow, it’s also evolving to meet the changing needs of today’s travellers, building on its reputation for reliability, affordability and spirited hospitality.
Tru by Hilton is introducing a refreshed prototype that brings thoughtful design enhancements to guest rooms, public spaces and guest floors. Grounded in feedback from guests, owners and hotel teams, the updates are designed to elevate comfort, flexibility and overall satisfaction, all while maintaining the approachable style and value Tru is known for.
In guest rooms, updates include a redesigned mobile rolling desk that offers a large, versatile surface for working, dining or relaxing. Improved lighting and updated furnishings throughout the rooms help create a warmer, more welcoming atmosphere. The new roller shade system design for window treatments now offers an intuitive solution for guests while minimising maintenance labour, downtime and cost versus the previous design.
The lobby now features new soft seating and high-back chairs, giving guests more ways to relax or connect. A redesigned media wall brings Tru’s signature lobby games front and centre, encouraging spontaneous play and interaction.
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