Tourism Industry Aotearoa has welcomed the Government’s announcement of the Tourism Growth Roadmap, aimed at strengthening the local sector.
“We are thrilled to have a Roadmap in place to support the tourism industry to grow its significant contribution to our economy, and help our industry to thrive,” said Rebecca Ingram, Chief Executive of Tourism Industry Aotearoa (TIA).
Ingram noted the alignment of the seven announced workstreams within the Roadmap to the key actions identified in TIA’s industry strategy , Tourism 2050 – a Blueprint for Impact.
“The industry developed strategy launched in November 2023 and has formed the foundation of thinking and advocacy since. The Roadmap announced yesterday is a significant step forward, and we look forward to working with the government and government agencies to get stuck into the detail behind the workstreams and get this work underway.”
Included in the announcement made by the Minister of Tourism and Hospitality in her opening address at MEETINGS 2025 in Auckland last night, was details of additional funding to attract overseas visitors.
“Recent tourism funding has been about boosting visitor numbers. As those higher numbers become established, the Roadmap will shift over time to focus more on supporting communities to look after them well,” Minister for Hospitality Louise Upston said.
“As part of the NZD 35 million announced to deliver the Roadmap this year, it was great to see not only funding for international marketing, but also NZD 3 million to attract business events and NZD 5 million towards the Major Events fund,” said Ingram.
“We know that events are a key stimulus to drive arrivals through traditionally quieter periods. This funding will help to attract highly valued visitors and will be music to the ears of many in the industry. Major and mega events are not easy to secure and this boost of funding will make a difference."
TIA looked forward to working with the Government on the workstreams over the coming months.
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