AFRICA | Marriott has announced plans to add more than 50 properties and over 9,000 rooms to its Africa portfolio by 2027.
Marriott International, Inc. has announced plans to expand its operations in Africa with the anticipated addition of over 50 properties and more than 9,000 rooms by the end of 2027. The company’s growth strategy includes the expected entry into five markets - Cape Verde, Cote d'Ivoire, The Democratic Republic of Congo, Madagascar and Mauritania. The planned expansion aims to further strengthen the company’s footprint across the continent where its current operating portfolio encompasses nearly 150 properties and 26,000 rooms across 20 countries and 22 brands.
“We are witnessing a transformation of Africa’s tourism sector driven by visionary government agendas, substantial infrastructure development, enhanced regional and international connectivity and diversified travel experiences, all of which are laying the foundation for a thriving hospitality sector,” said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International.
“With our renowned portfolio of brands, world-class distribution platform and award-winning travel programme, Marriott Bonvoy, we continue to drive robust expansion opportunities with owners and franchisees across Africa and remain committed to supporting the growth of its tourism sector.”
Marriott’s planned expansion aims to enhance the strategic development of the company’s luxury, premium and select-service portfolio across key and emerging destinations in Africa. The company’s growth across the continent is expected to be largely driven by its select-service brands, including Protea Hotels by Marriott and Four Points by Sheraton, and a strong consumer demand for distinctive, high-quality hospitality experiences. Tanzania, Egypt, Morocco, Kenya and Nigeria are the highest growth markets for the company in the continent, making up more than half of the projects slated to open in the next two years. Conversions and adaptive reuse opportunities are also anticipated to continue to drive meaningful growth for the company, representing more than 30 percent of the anticipated African additions by the end of 2027. The company is also seeing an increased appetite for branded residential projects across the continent.
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