USA | Disneyland Resort has celebrated its 70th anniversary, honouring those who have made it one of the world's most popular landmarks.
Disneyland Resort, known as The Happiest Place on Earth, commemorated seventy years by honouring the people who have made those memories possible: Disneyland Resort cast members.
Disneyland Resort kicked off the 70th anniversary with an early morning cast member-only celebration in Disneyland park, filled with unique photo backdrops, such as the 70th Anniversary Hot Air Balloon, live entertainment and a flag raising ceremony in Town Square featuring veteran cast members.
The Walt Disney Company's Chief Executive Officer Bob Iger, and Disney Experiences Chairman Josh D'Amaro addressed the cast on Main Street, U.S.A., before joining them alongside Mickey Mouse and Minnie Mouse to ceremoniously ring the New York Stock Exchange opening bell and pose for a once-in-a-lifetime cast photo. After, Bob Iger opened Disneyland before joining Disneyland Resort cast members along Main Street, U.S.A., to welcome guests into the park.
"It was on this day in 1955 that Walt Disney opened the gates of Disneyland for the first time and introduced the world to this very special place," Iger said to guests.
"70 years later, Disneyland remains one of Walt's greatest achievements, a place where generations of people from all over the world have stepped through these gates and entered a world of joy and imagination."
With the opening of Disneyland park in 1955, Walt Disney transformed the theme park industry, creating an immersive destination where families could create happy memories and spend time together. With its 70-year history, Disneyland Resort has expanded to include two theme parks, three hotels and the Downtown Disney District, which reflects the power of Disney storytelling, which includes Pixar, Star Wars, and stories featuring fan-favourite Super Heroes. The resort is adding even more new experiences, including the Avengers Campus expansion, Avatar and Coco in the coming years, providing guests with more options to immerse themselves in their favourite Disney stories, creating moments that become timeless memories and stories that are shared again and again with friends and family.
In that spirit, July 17 marks the debut of a new advertising campaign highlighting how after 70 years, Disneyland Resort continues to be the place that people come to celebrate their happiest moments, featuring authentic guest stories and photos.
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