AUSTRALIA | EVT Hotels & Resorts recognised the opportunity to enter and innovate in the lifestyle-budget accommodation market.
Following the development of the LyLo brand, EVT has introduced new room experiences under the Atura brand, cleverly designed to meet the needs of modern travellers.
Maximising assets has been a strategic goal at EVT, by continually assessing ways to generate additional earnings from real estate to grow asset value.
At Atura Adelaide Airport, 28 additional rooms consisting of three new experiences - Snuggy, Snuggy Plus, and a Family room have been opened to complement the current spacious room experiences.
Recognising global trends in the new way to stay, these smaller room experiences offer character that truly emulates the saying ‘there is a place for everything and everything in its place’.
Snuggy: At 12 m², these compact and comfortable rooms are ideal for overnight stays, offering all that you need in a new way. Inspired by LyLo’s social accommodation model, yet scaled up based on Atura's customer insights and brand design, the new contemporary rooms offer clever design features and essential amenities at an affordable price.
Whilst compact in their cabin-like design, a great night’s sleep remains the highest priority, and each room features a King Dream Bed nestled within a slimline window for uninterrupted shuteye, cocooned in your own private sanctuary.
Compact en-suites flooded with deep green hues feature Mr Smith amenities, luggage storage, and a foldaway desk shaped like a vintage suitcase, which sees function transform into play for those who need to work remotely. A choice of Snuggy Room with or without a television helps you unplug at the end of the day.
Snuggy Plus: Taking things up a notch at 18m2, Snuggy Plus includes a television and comfy two-seater lounge chair surrounded by pops of Atura’s signature design, perfect before an early flight or relaxing after a long one.
Family: Families need more room to relax and play. The new 40m2 Atura Family design includes a King Dream bed and bunk beds for the perfect night’s sleep. Spread out on the built-in lounge or table and chairs, the perfect space to play the included kids' games, before you top off the night with a movie. The en-suite amenities Mr Smith ensures you have everything you need. So convenient, you may be swayed to stay a few more days.
These innovative new room types ensure EVT has a room design catering to every guest and budget, from LyLo and their pods, right through to the luxury of QT Hotels & Resorts' spacious suites.
“Atura’s new rooms represent our commitment to innovation in meeting the diverse needs of our guests. By leveraging our expertise and customer insights across our ENTERTAINMENT | VENTURES | TRAVEL EVT portfolio, we've created a unique offering that combines affordability with essential amenities, all while fostering a sense of community,” said Callum Kennedy, Group General Manager Operations, EVT.
“This innovation creates flexibility for future Atura developments, setting Atura apart in the Australian market and underscoring our dedication to evolving with the needs of modern travellers.”
Atura’s new rooms are available at Atura Adelaide Airport now.
