USA | Hilton has launched its Graduate brand in Texas with an official opening in Dallas, comprising 93 rooms and quintessential Texan charm.
Graduate by Hilton has officially opened its doors in Dallas, marking the brand’s first hotel in Texas. Situated in Highland Park, directly across from Southern Methodist University (SMU), the 93-key hotel brings together mid-century modern architecture, Texas ranch-style design, and Graduate’s signature collegiate and maximalist charm. Highlights include a vibrant lobby lounge, outdoor pool and terrace, flexible event spaces, and a signature restaurant, Los Charros Tex-Mex Smokehouse.
“Introducing the Graduate brand to Texas, one of the country’s largest and most dynamic markets, is a major milestone for us,” said Parker Henderson, brand leader, Graduate by Hilton.
“A Graduate in Dallas’s Highland Park was a natural fit, as the property brings our collegiate-inspired hospitality to a neighbourhood that reflects our core values of lifelong learning. It also kickstarts the brand’s Texas expansion with another property slated to open in Austin.”
Led by AJ Capital Partners, the Nashville-based developer and designer of the property, Graduate Dallas is a thoughtful restoration of the former Lumen Hotel. While preserving the building’s original geometric, mid-century architecture, the reimagined space features locally inspired design elements, warm, textured interiors like tanned leather and velvet sofas, cowhide ottomans, shearling armchairs, and handwoven textiles. An open, public-facing layout fosters a strong connection to the surrounding community, creating a welcoming experience for guests and locals alike.
“Bringing a Graduate to Texas, particularly in the heart of Highland Park, one of Dallas’ most storied neighbourhoods, has been a longtime goal,” said Ben Weprin, founder of Graduate Hotels and CEO and founder of AJ Capital Partners.
“This is a community full of character, tradition, and creative energy, and we’re honoured to bring this project to life in a way that reflects all of that through design, storytelling, and the nostalgic traditions that live on at SMU.”
A large-scale vintage postcard of Exall Lake, a nod to one of Dallas’s historic leisure destinations, hangs above the hand-carved reception desk, which features a galloping herd of wild mustangs in tribute to the nearby university. Star-shaped pendant lights and millwork enhance the space, while cacti and native fauna bring the outdoors in. A large communal table and coffee counter provide a space for guests, students, and locals to work, gather, and connect.
More news here.
