New tourism data has shown that tourist arrivals and spending have continued to gain momentum across the economy.
Fresh data released today shows international visitor arrivals and spending are continuing to climb, giving a boost to our tourism sector and economy, Tourism and Hospitality Minister Louise Upston said.
“Tourism is our second highest export earner and I’m encouraged to see our tourism numbers continuing to gain in strength.
“Welcoming more international visitors keeps our communities vibrant and our regions humming - supporting local businesses, creating more jobs and strengthening our economy overall,” Minister Upston added.
International Visitor Survey results show for the year ending June 2025, international tourism contributed NZD 12.1 billion to New Zealand’s economy, up 4.3 percent compared to the previous year.
This reflects an increase of five percent in international visitor arrivals, with 3.38 million visitors coming to New Zealand, up from 3.21 million in 2024.
When adjusted for inflation, this equates international spending to NZD 9.6 billion or 86 per cent of pre-pandemic levels.
“I’m pleased to see the growth in visitor numbers and spending but there is still more work to do to get our tourism sector booming,” Minister Upston said.
“Amongst other initiatives, the Government recently released the Tourism Growth Roadmap, which sets out our plan to double the value of tourism exports by 2034. New Zealand is open for business, and we look forward to welcoming more visitors to our shores.”
Tourism New Zealand recently launched its new global brand campaign celebrating the people, places and culture that make Aotearoa New Zealand unique, and encouraging visitors to make the trip here at any time of year. The campaign brought the iconic 100% Pure New Zealand brand to the front and centre, inviting manuhiri (visitors) to find their 100%.
"This is our call for people around the world to be totally connected, present, inspired and fulfilled in one of the world’s most breathtaking destinations,” Tourism New Zealand Chief Executive René de Monchy said.
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