USA | Development has been at the forefront of IHG's plan for its Ruby Hotels brand, especially within the USA market.
IHG Hotels & Resorts has announced a new development opportunity availability in the U.S. for Ruby Hotels (Ruby), its 20th global brand. As the latest addition to its premium collection of brands, Ruby will offer a new and attractive option for cost- and style-conscious travellers in U.S. city centres. For owners, the brand represents a versatile alternative that is ready-made for urban settings, often challenged by significant barriers to entry and space constraints.
Ruby’s U.S. market debut marks a notable milestone in its global expansion, building on its addition to the IHG portfolio earlier this year. Founded in Germany in 2013, Ruby’s expanding presence now includes 34 open or pipeline hotels in major European cities. Much like its European foothold, IHG’s strategic growth plan for Ruby will prioritise major U.S. urban markets and accommodate a range of project types, including new build, conversion and adaptive reuse.
Through its premium urban lifestyle approach, Ruby emphasises the elements and amenities that guests prioritise while eliminating unwanted extras. Each hotel offers standardised and beautifully appointed room options featuring everything guests need for a comfortable stay, including cosy beds, premium finishes and fixtures, rainfall showers and high-quality bath amenities. Ruby’s public spaces additionally welcome travellers and neighbours through locally crafted interiors and destination 24/7 bars serving unique cocktails and barista coffee.
“Ruby is a brand built for the future of hospitality. Its success in Europe speaks to the growing demand for flexible, lifestyle-focused hotels in highly travelled locations,” said Jolyon Bulley, CEO, Americas.
“Ruby’s U.S. introduction will complement our premium portfolio and offer owners a differentiated product with strong economics and scalable growth potential. We’re encouraged by the initial interest and buzz around Ruby, which reinforces our confidence in its appeal and ability to thrive in this market.”
Ruby’s U.S. availability reflects IHG’s ambition to grow the brand to more than 120 global hotels during the next decade and more than 250 during the next 20 years.
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