Overseas travellers have elevated Rotorua and the surrounding area's tourism market, with two campaigns showcasing the region.
RotoruaNZ will receive more than NZD 4.5 million to launch two campaigns inviting international visitors to soak up everything Rotorua and the wider North Island have to offer, Tourism and Hospitality Minister Louise Upston has announced.
“I’m delighted to see RotoruaNZ leading the way with two innovative campaigns showcasing the region’s geothermal wonders, rich Māori culture, and renowned hospitality,” Minister Upston said.
“This investment will help Rotorua and its North Island partners reach new audiences, from independent travellers across Asia to Australians looking for fresh adventures. It’s been great to see strong collaboration and creative thinking encouraging visitors to go beyond the usual hotspots and discover the unique experiences that make this part of New Zealand truly unforgettable.”
The NZD 2,025,000 “North Island x Ctrip” campaign to attract travellers from China, Hong Kong, Japan, and South Korea, in partnership with Ctrip and North Island regional tourism organisations.
The NZD 2,500,000 “Kiwi North” campaign will focus on attracting people from Australia’s eastern seaboard in partnership with 14 North Island regional tourism organisations and major airlines.
“From bubbling mud pools and world-class mountain biking in Rotorua, to beaches, vineyards, and vibrant cities across the North Island, there is something for every traveller to discover,” Upston.
“Together, these campaigns aim to bring a fresh wave of international visitors, support local businesses, and reinforce Rotorua’s and the North Island’s reputation as must-visit destinations.”
Funding comes from the Regional Tourism Boost (Round 2), part of the Government’s NZD 70 million Major Events and Tourism Package. It builds on a similar initiative earlier this year to now include hospitality offerings as part of the campaigns.
“By backing these campaigns, we are not just promoting destinations, we are inviting visitors to experience the warmth, adventure, and spirit of the North Island.”
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