Just in time for the holidays, Ladurée, the iconic Parisian patisserie, has opened its newest boutique at Rockefeller Centre's Channel Gardens.
In an exclusive partnership, two French heritage brands, Ladurée and Brunschwig & Fils, have come together to create a one-of-a-kind design experience at the new Rockefeller Centre location.
Brunschwig & Fils, known for its textiles and wallcoverings, has partnered with Ladurée to create two custom patterns to adorn the NYC boutique and a new macaron box celebrating the new store's opening.
The Castellane Print and Maubec Stripe are drawn from the brand's extensive archive of historic textiles and reimagined in a bespoke colour palette of Ladurée's signature greens.
Specifically, the Castellane Print is a stylised adaptation of an early 20th-century French chintz fabric document inspired by 17th-century Indian palampores depicting classic Tree-of-Life floral motifs. These designs highlight Brunschwig & Fils' artistry as a leading textile and print house, bringing to life its exclusive collaboration with Ladurée.
"It has been a privilege to partner with Ladurée on this exciting project and to create a new and exclusive design that represents our brand while celebrating their heritage as well," said Stephen Elrod, Brunschwig and Fils' Creative Director.
"We are thrilled to see our documentary floral pattern, and its coordinating classic stripe, showcased in such a beautiful and significant New York City space where interior decoration aficionados will recognise our iconic name and distinctive designs."
Nestled alongside the world-famous Rockefeller Centre Christmas Tree, ice rink, and holiday windows, the new Ladurée location at the Channel Gardens at Rockefeller Centre offers locals and visitors alike the opportunity to savour Ladurée's signature macarons, pastries, and seasonal collections. The setting celebrates both French craftsmanship and festive New York tradition.
Located between Fifth Avenue and The Rink, the Channel Gardens offer a thoughtfully curated retail experience in an elegant corridor lined with vibrant seasonal plantings and fountains, creating a distinctive shopping destination in the heart of Midtown Manhattan.
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