Hilton marked another remarkable year of growth in 2025, adding nearly 800 hotels and 100,000 new rooms to its global portfolio, representing full-year net unit growth of 6.7 percent.
Owner appetite for Hilton’s brands, increased conversion activity and outsized demand for luxury and lifestyle products continued to drive strong growth for the company’s development pipeline. The company signed more than 1,000 new hotels in 2025, or almost 140,000 rooms. Hilton now has more than 3,700 hotels under development, totalling more than 520,000 rooms.
Hilton started construction on nearly 100,000 rooms in 2025, the company’s highest ever number of starts in a single year on an organic basis. Approximately one in every five hotel rooms under construction globally is slated to join the Hilton system.
“Hilton’s record growth in 2025 reflects the power of our brands, the dedication of our team, and the trust of our owners and guests,” said Chris Nassetta, president and CEO, Hilton. “We continue to strengthen our network effect and strategically expand into destinations around the world. We’re also adding new brands, with more to come in 2026, which is a testament to our commitment to innovate and meet evolving guest demand. With a robust pipeline and industry-leading commercial engines, we expect net unit growth of 6–7 percent in 2026, positioning Hilton to lead the industry in the years ahead.”
Hilton recently announced Apartment Collection by Hilton, a new lodging category within Hilton's growing collection brand portfolio, offering unique, spacious furnished apartments, which will become available for booking through Hilton channels in the first half of 2026. The launch builds on Hilton’s existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.
“Hilton is committed to being the preferred partner for owners globally, which is clearly demonstrated by our growth in 2025,” said Christian Charnaux, executive vice president and chief development officer, Hilton.
“Our brands deliver industry-leading returns for owners over the long term, with market share premiums driving top line and our system scale maximising margins and ultimately cash-on-cash returns. This results in our record 520,000 rooms under development, and our 20 percent share of all rooms under construction globally versus our current global market share of five percent. The setup to further grow our portfolio is tremendous.”
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