As AI begins to take over operations in the sector, hotel owners have confidence that it is a step in the right direction.
Artificial intelligence has rapidly shifted from an emerging concept to a business imperative for hotel owners, and now the focus is on adopting AI at scale. Findings from Wyndham Hotels & Resorts' newly released, second-annual, Owner Trends Report show the industry has reached an AI inflection point: hotel owners and developers are embracing AI but are increasingly in need of greater guidance on how to convert early adoption into long-term returns.
Drawn from a comprehensive survey of hundreds of hotel owners and property developers across the U.S., Canada and the Caribbean and representing a broad cross-section of the lodging industry across multiple brands and hotel companies, non-exclusive to Wyndham, the findings also reveal continued confidence in hospitality's long-term outlook, despite mounting pressure from rising costs, economic uncertainty and operational complexity. Amid these trends, owners are looking to established brands for reliable guidance, proven technology and long-term partnerships, especially as AI becomes an ever more integral part of hotel operations.
"Artificial intelligence is rapidly reshaping hospitality, opening new opportunities while adding fresh layers of complexity. With years of early and significant foundational investment, Wyndham is well positioned to help hoteliers navigate this evolving landscape, offering not only the guidance they seek but also proven, scalable platforms that make it easier to apply AI where it matters most, helping turn innovation into real revenue, greater efficiency and stronger returns," said Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts.
Nearly all hotel owners (98 percent) said they have begun incorporating AI into their business, signaling that broad adoption of AI in hospitality is already here. While enthusiasm is high, execution remains uneven, with less than a third (32 percent) saying AI is embedded across most aspects of their operations and nearly three-quarters (73 percent) wanting to do more but feeling overwhelmed and unsure where to start.
As AI adoption accelerates and hotel operations grow more complex, owners and developers continue turning to brands as strategic partners to help vet, integrate and support best-in-class technology solutions. Nearly nine in ten hoteliers (89 percent) said working with a hotel brand is beneficial when it comes to incorporating AI into their business with more than a third (34 percent) deeming it essential.
More news here.
