AUSTRALIA | JCDecaux has joined Western Sydney International Airport ahead of its long-awaited domestic and international terminals opening later in the year.
Global out-of-home media company JCDecaux is set to join Western Sydney International (Nancy-Bird Walton) Airport (WSI) as Sydney’s new 24-hour international gateway prepares to launch operations later this year.
WSI CEO Simon Hickey said JCDecaux is the number one out-of-home company globally, operating in 79 countries around the world, including 154 global airports.
“JCDecaux operates premium airport media networks at leading international gateways globally, including Heathrow, Dubai and Singapore airports, and we're delighted they’ll now deliver a comprehensive series of digital advertising assets at WSI,” he said.
“We’re thrilled to be partnering with them and for businesses and brands to harness this opportunity to deliver creative advertising assets to a diverse and highly engaged audience of domestic and international travellers.”
JCDecaux has signed on to partner with WSI for the next decade, during which the business will manage a fully digitised portfolio of 27 assets across the airport’s terminal precinct as well as critical roadways connecting passengers to their new airport.
“WSI is an exceptional airport development. We’re proud to partner with WSI to create a premium airport media network from the ground up,” said David Watkins, Co-Chief Executive Officer, JCDecaux Australia and New Zealand.
“We’ll deliver a fully digitised suite of internal and external assets designed around the passenger journey, giving brands high-attention, high-quality ways to connect with travellers from day one.”
WSI Chief Customer and Commercial Officer Alison Webster said the airport was excited to have JCDecaux join Sydney’s new global gateway, giving the Greater Sydney market access to a unique, high-quality out-of-home advertising network and exposure to new local, domestic and international customers.
“JCDecaux’s extensive portfolio reaches more than 850 million people globally, demonstrating their world-leading approach to digital advertising that connects businesses and brands to new customers each day,” she said.
“This is an excellent opportunity for domestic businesses to reach new markets and equally a valuable new channel for global brands to speak to one of Australia’s fastest growing and most vibrant regions, Western Sydney.”
WSI is on track to open for domestic and international passenger services by the end of October this year, following the launch of cargo services by the end of July.
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