While the idea of eating aeroplane food fills most of us with a slightly sick feeling, seats on Singapore Airlines’ superjumbo-turned-restaurant sold out in just 30 minutes.
Singapore Airlines has opened up two of its Airbus SE A380s at Changi Airport as temporary restaurants, offering dishes from its menu, two complimentary alcoholic drinks and a free flow of other beverages. A meal in a suite costs S$642 (NZ$715), while prices are S$321 for a business-class seat, S$96.30 for premium economy and S$53.50 for economy.
Most customers seem to be novelty seekers, wanting to try business class or suites in the A380 that they would otherwise not be able to afford. Some regular Singapore Airline customers have seen this as a way to support the company since the impacts of COVID-19.
For the airline, in addition to capturing new revenue streams, this is a publicity event to showcase the A380 flagship product to travellers with the A380 economy class and other cabins were overhauled in the past few years.
It allows people who may not have travelled on long haul flights to experience the new cabins. The airline can then hook potential travellers with their service and product offerings once travel rebounds.
Whatever the customers’ reasons for wanting to sit and eat in a grounded plane, the fact that the temporary restaurant is booked to capacity proves that customers are looking for unique experiences to enjoy in this COVID new normal.